7 Proven Tactics For Creating An Effective Youtube Marketing Strategy In 2021


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In order to see the brand awareness, leads, and sales that you desire for your business, it is crucial to always stay on top of the latest digital marketing trends. Since 72% of consumers prefer to learn about products and services through a video format, video marketing on Youtube has become one of the hottest marketing tactics to use in 2021 and beyond.

Why Are Youtube Videos Important?

When it comes to disseminating your marketing video, one of the leading social media platforms to choose is Youtube. Not only did Youtube take over Facebook as the number one platform for shaping and affecting consumer behaviour in 2019, but it also attracts the viewing attention of 85% of United States internet users at least once per week.

Not only are videos extremely shareable and much easier to digest than written text, but they also offer the perfect visual format for showcasing your company’s employees and personality, demonstrating your product or service, breaking down complex industry topics, and so much more.

7 Tips For Creating A Killer Youtube Marketing Strategy

With all of the benefits that come with video marketing on Youtube, what’s holding you back from trying it out for yourself? If you need a little extra advice on how to get started, here are 7 of the best practices to keep in mind while building an effective youtube marketing strategy:

#1: Understand Your Target Audience

Just as you would for any other marketing material, it is important to understand your target audience before embarking on the filming and editing of your youtube marketing video. For example, creating a video for middle-aged scientists will have a much different style and script than a video for young adult artists. By having a strong grasp of your audience’s demographics, psychographics, fears, and desires, you are better able to create a youtube video with a tone that relates to them.

For example, before creating a youtube video that outlines the features of our DMV test prep tools, we would begin the process by discussing who we want to target most in our campaign. We might ask ourselves what type of driver the video is geared towards, such as someone just beginning to drive, holding a provisional license, or for experienced drivers who need a refresher on the rules of the road.

#2: Hook Viewers As Soon As Possible

When it comes to the introduction of your youtube video, you only have seconds to make a strong first impression. In fact, studies found that the human attention span has decreased to just 8 short seconds. For this reason, it is important to make the most of your Youtube video’s introduction. A few easy ways to hook video viewers as soon as possible include:

  • Sparking your viewer’s curiosity by posing an interesting question or relaying an impactful statistic
  • Using eye-catching visuals, text, or introductory music
  • Quickly outline what the audience member will learn in the video or which of their pain points will be solved
#3: Practice Makes Perfect

If you are just beginning to get a hang of filming, editing, and conceptualising your business’s youtube videos, it is important to remember that practice always makes perfect! Don’t be afraid to test out a variety of different thumbnails, scripts, voiceovers, fonts, and songs before landing on one that works best for both your brand and audience’s look and feel.

#4: Maintain Consistent Messaging and Brand Voice

The last thing you want to do is promise your Youtube audience a video topic at the beginning only to get distracted with other concepts along the way. In order to always give audiences a succinct video that delivers exactly what they’re looking for, make sure that your video’s title, description, introduction, and script all align with the same message and story.

Furthermore, since 83% of millennials want brands to align with their values, it is important to always maintain a consistent brand voice that stays true to who you are and what you care about. When a video showcases a brand’s values, humor, story, or perhaps features key members of your staff, your target audience is bound to feel more connected to your brand on a personal level.

#5: Pay Attention To The Best Youtube Video Length

In order to keep your audiences engaged throughout the entirety of your video, it is important to take into account human’s dwindling attention spans by creating shorter videos. Statistically speaking, 56% of the videos published online in the past year were under two minutes in length. While Youtube lends itself better to longer videos than to scroll-based social media platforms, it is still a good rule of thumb to stay around the 2-minute mark to tell your story.

#6: Adapt Your Video To Each Market and Platform

The great part about youtube video marketing is the ability to share your Youtube content to other key social media platforms like Linkedin, Twitter, Instagram, and Facebook. When doing this, always be sure to repurpose your video to best fit the markets and platform of choice. This can be accomplished by changing the length and video dimensions or even by adding captions and hashtags.

#7: Use Visuals To Stand Out Against the Crowd

One of the best parts about Youtube videos is the opportunity to use visuals to capture your audience’s attention. One of the best ways to stand out on this saturated platform includes using stock images in your video and thumbnail that aren’t commonly used by other businesses within your industry sector.

Additionally, taking ample time and effort to design a solid youtube thumbnail can work wonders for hooking viewers to click on your video right off the bat. Some of the most important features of a beautiful thumbnail include contrasting colors, large and easy-to-read font for the text, and relevant graphics and images.

The Bottom Line

Whether it’s crafting an animated how-to video, a company behind the scenes vlog, or another video style, the possibilities for building your skills on Youtube are truly endless. By implementing our 7 best practices, there is no question that your views, engagement, and shares will flourish today!

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